It has been documented that pay per click advertising helps create a great deal of traffic to any website. No matter what website you want to promote, you will find that you can do so with the help of PPC today. The numbers that you can get is incredible, and they are going to showcase incredible results over all. In some instances, publishers and affiliate marketers swear by the use of these elements, especially when the right traffic sources are utilized. If you find yourself chasing this in a very interesting manner, you will end up with something incredible overall. However, there is going to be a time when you no longer use advertising in the traditional sense and you focus more on other elements of marketing, including seo. If you want to gain market share for the purposes of traffic focus on optimization in the long term.
Advertising Complements SEO
There is a serious complement that is placed when you advertise and work on optimization as well. The reason why you need both of these things is because you want short term and long term as well. When you go with traditional advertisements, you will get immediate returns on your investment. This will come in the form of traffic. The more you put into your budget the more hits that you will receive in the long term. However, the more you work on these things, the lower your profit margin will be. The complementary factor of optimization comes into play as a result of the results you will gain down the line.
The Money Factor
Not everyone will be able to continue with the budget necessary to gain serious market share. In order to gain confidence and get targeted traffic that rivals major websites, you will need to spend somewhere in the ball park of several thousand dollars every month. In some instances, you may have to spend six figures annually to get the kind of traffic that larger sites get. At the end of the year, however, you may not have the same growth that others have. It’s for that reason that you should ramp down the PPC elements as you ramp up the seo that you’re doing overall.
The Return on Investment Over Time
The most important thing that you need to consider here is the return that you can gain. Search engine optimization is meant to be a long term solution. However, while you’re working on implementing all the protocol necessary to get a good return, you will have limited traffic markings. That’s where you will want to factor in advertising. Advertise through the implementation process of proper seo, then turn it off when you start seeing huge returns with your optimization.
This all may sound like it’s confusing, and it can seem that way. Advertising is not something easy that you can flow through, it takes a lot of work to get it working for you. However, you will need to ensure that your optimization strategy is not forgotten either. Optimization is easy to forget about because the returns are so limited at first. You may implement a great deal of work, and after six of even eight months you may see nothing. Then on month nine, you will see such an explosion in traffic that you’ll swear it is from the PPC budget.
Since there are so many changes that come through optimization, you should always work on it, but in time, make sure that you turn off advertising campaigns to check and see whether or not your search engine optimization work is in fact doing well over time. If it is not working well, you will see it in your metrics.
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